Bad Grandpa made $102 million at the Domestic Box Office. And Jackass made $64 million.
Two movies that celebrate this country’s obsession with watching real people get hoodwinked by adolescent, gross, vulgar pranksters while everything is being filmed for our “accident on the side of the road” obsessed voyeuristic society.
If you ever read an article about Jackass or know anything about the audience, what you know is that it’s a primarily 12-45 male demographic; made up of a general population who rarely think about consequences of their actions, love to see chaos and destruction, and often disregard common sense and logic in place of their “I want it now” mentality.
Which is why Orion’s April 17th release of Bad Trip is gonna do gangbusters. Take a look:
Bad Trip is literally immune to the fears of coronavirus. It speaks directly to an audience who would fling themselves into a mosh pit of infected coronavirus victims if it meant getting to body surf across a throng of half-dressed Whitesnake babes. It’s a film that is literally daring an entire section of the population to do something reckless (i.e. sitting in a room of people who haven’t washed their hands [or clothes] in years) just as the characters/actors/pranksters like Eric Andre in the film are doing the same to the entire population of America.
Yes. Bad Trip is going to confound and confuse box office prognosticators who feel pretty good about their “x decrease in box office due to coronavirus fears” logic, and then something like Bad Trip is going to come around and completely upend their own logic about the whole damn thing.
Because if you want to win the box office game in a world of a rapidly spreading virus, you program the kind of movies that speak to a cross section of America who don’t (a) believe that it’s real, (b) believe that they are impervious to the strain and (c) want a churro and a Slurpee for brunch.
It makes the narrative storyline of Mike Judge’s Idiocracy seem relatively tame.
But if you are a studio executive and you have a slate of movies and you are wondering which ones to push and which ones to stick with, there is a simple algorithmic calculation I have developed that I am happy to provide to all studios, worldwide. It is a simple set of questions that one must answer, which is as follows:
- Is your movie’s core audience vulgar, gross, gory or insulting to a certain part of the population? If yes, continue to #2. If no, continue to #9.
- Is the core demographic of your movie, boys and men between the ages of 12 and 35? If yes, continue to #3. If no, continue to #9.
- Does your movie involve a male superhero as its core protagonist and does this male superhero possess powers of the otherworldly kind? If yes, continue to #4. If no, continue to #9.
- Is your movie animated using Pixar-like CGI? If yes, continue to #8. If no, continue to #5.
- Do any of your main characters in your movie lose a limb, experience major blood loss or wield a firearm at any point in the film? If yes, continue to #6. If no, continue to #9.
- Does the soundtrack of your film involve any songs that use the title of the movie in the song lyrics itself, and are performed by a music artist with 4 or more people in the band? If yes, continue to #7. If no, continue to #9.
- Release your movie now, while the coronavirus is spreading across the country. It’s opening weekend box office, where all screen counts are consistent and equal, will generate between $10 million and $40 million opening weekend.
- Do not release your movie. Push it to Thanksgiving.
- Release your movie on your studio owned streaming service.
So to recap.
Bad Trip = good box office.
We hope you’ve learned something, studios.